Male Cancer Awareness Charity
This truly viral campaign featuring Glamour Model Rhian Sugden and was shot by Rankin won a Webby Award and was nominated at Cannes. (They bottled giving it a Lion!)
The viral film caused quite a sensation both in the UK and abroad recieving over 7,000,000 views on YouTube. Reading through the comments the campaign not only entertained but saved lives!
There was a huge amount of tabloid interest and it even appeared on channel 4’s Rude Tube!