Miles&
Claudia
- About Us
- ASDA
- Hospitality
- Ribena
- IFAW
- FirstDirect
- Kipling
- BeHere + Love
- Co-op
- HSBC
- Nokia
- M.C.A.C
- Lynx
- Levis
- Randoms
- Audi
- Kit Kat
- Autotrader
- Ginsters
- Chase Gin
- Johnny Walker
- Miles Directing
- Print & Posters
First Direct
A full 360 rebrand for First Direct appealing to a younger audience.
This was a surreal integrated campaign that included TV, Twitter and an online bloopers reel. It all kicked off with an unbranded 10 second teaser ad with the hashtag #UnexpectedTweet.
The campaign was so effective, the commercials were taken off air, allowing First Direct to train enough new staff to deal with the volume of calls.
We knew we’d really become part of culture when the campaign took the form of a question on ITV’s quiz show The Chase.
The campaign picked up at Creative Circle, BTAA, D&AD and Campaign BIG.
Online there was a bloopers reel that helped raise awareness of the campaign with younger audiences.
The second part of the campaign introduced a new character. An angry little lizard.
And we create 10 second ads for different banking products including mortgages.
We even appeared as a Question on the Chase as a question referencing the Platypus.