Miles&
Claudia


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HSBC Rugby 7’s


The Rugby Sevens in Hong Kong are known for fancy dress clad fans. This award winning HSBC sponsorship for the Hong Kong Rugby Sevens taps into the serious rugby Vs playful fancy dress mindset.

The campaign featured a viral film, (Pick of the Week in Campaign). As well as a HUGE event sponsorship including The Serious Play rugby village full of bars, music, games and rugby royalty.

The online video quickly clocked up over 1 million views. 







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